Most brands over-invest at the top of the funnel, pouring 90% of budgets into acquisition, even as 70% of new customers never return. Shifting just 10–20% to retention doesn’t just boost profit by 25–95%; it closes the gap between average and top 10% performers and makes every acquisition dollar work harder. Retention-first isn’t an expense, it’s the engine of compounding growth.
Game-changing strategy. Retention-powered growth. At Retention-First Growth, we drive bigger thinking, stronger loyalty, and exponential value, beyond the funnel.
CAC ↑ 222% since 2013
Churn drains $4.8T annually
It costs 5–7× more to acquire than retain. A 5% lift in retention can increase profit 25–95%. Retention compounds cash flow, LTV, and payback periods.
Retention-First Growth® isn’t theory, it’s performance. Top-decile brands turn churn into compounding growth by building systems that:
+60%
9×
10%
Let’s turn hidden churn into compounding growth
We partner with brands to redesign retention economics, delivering strategic audits, retention programs, and lifecycle optimisation. The result: measurable lifts in lifetime value, repeat purchase rates, and profit margins.
Our patent-pending platform keeps retention always on; predicting churn, personalising outreach, and triggering real-time interventions. Propel your brand into the top 10% for customer loyalty and lifetime value.
We show teams how to master Retention-First Growth®, not just tracking metrics, but knowing which actions move profit and growth beyond the funnel. Empower your people to make retention the engine for sustained, compounding results.
Proof in performance
Retention-First Growth®
A leading fragrance brand replaced discount-driven Black Friday tactics with a retention-first approach, achieving a 493% increase in loyalty signups, 1287% uplift in first-purchase activation, and 165% more carts recovered. The result: measurable uplift in customer lifetime value and sustainable category growth.
Australian skincare brand
Specialising in wrinkle solutions, this skincare brand adopted a quiz-powered retention strategy, delivering a 24% revenue increase, 223% surge in engagement, and 60% more repeat customers. The impact: transformative gains in loyalty and customer lifetime value.
Shifting from margin-draining BFCM promotions to a retention-focused strategy, this natural skincare brand achieved a 86.7% year-on-year Klaviyo revenue growth while preserving profitability. The impact: stronger revenue quality, deeper customer loyalty, and accelerated, sustainable growth.
